Roohi’s New Friend: Labubu – More Than Just a Trend

Yes, you heard it right — the internet’s latest obsession, the Labubu doll, has made its way into celebrity homes too. Recently, renowned filmmaker Karan Johar shared a heartwarming video on Instagram featuring his daughter, Roohi, holding a Labubu doll and proudly calling it “my friend.”

By Kishan Chavda


















Every day, a new trend takes over the internet — and right now, it's the Labubu doll that has captured hearts across the globe. This quirky and cute character has not only become a hit among Indian influencers but also caught the attention of international celebrities.

Roohi Johar Embraces the Labubu Craze

One of the most talked-about moments came when Karan Johar posted a video of his 8-year-old daughter Roohi cradling her Labubu doll. In the clip, Karan asks her, “Roohi, do you really want to follow this trend?” to which she responds, “It’s not a trend, it’s my friend.”
Karan’s caption? “Can’t argue with that, can I? #LabubuTakeover”

Roohi’s sweet declaration — that Labubu is her friend, not a trend — has added a heartwarming twist to the internet frenzy. The video quickly went viral, pulling in thousands of likes and comments.

Where Did Labubu Come From?

Labubu is a character from “The Monsters” series by Hong Kong-based artist Kasing Lung. Originally introduced in a book series, Labubu gained mass popularity after Chinese toy company Pop Mart began selling it in mystery boxes. These surprise boxes are a marketing hit — buyers don’t know which version of Labubu they’ll get, which adds excitement and rarity to each purchase.

Labubu’s appearance is part of its charm — a furry little figure with panda-like texture, bunny ears, wide sparkling eyes, and quirky rabbit-like teeth. It's cute, odd, and instantly memorable.

The doll's popularity skyrocketed when celebrities started showcasing it as a fashion accessory, charm, or collectible, turning it into a status symbol — especially among Gen Z and young collectors.

Social Media Reacts to Roohi & Labubu

The internet loved the video.

Actor Ishaan Khatter humorously commented, “Lawhoboo?” while Sophie Choudry praised Roohi with “Well said, Roohi.”
“It’s my friend, she said — and that’s all.”

Fans flooded the comments with hearts and laughter emojis. One user summed it up best:“It’s my friend, she said — and that’s all.”



Tags:

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#TheMonstersSeries  

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#InternetSensation  

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